It is customary to include under the heading Financial Public Relations not just media relations but also communicating with the investment analysts who follow the company and the sector - and those that can be persuaded to do so.

Walbrook PR ’s role is to build an analyst following for our clients in order to generate additional coverage to complement the house broker’s research, and to gather feedback and analyst sentiment.

Gaining secondary research is historically difficult for sub £50m market cap companies, but a combination of analyst briefings at results announcements, regular presentations to small companies teams (including the sales teams) and one-on-one meetings and product demonstrations is generally effective.