Walbrook PR, which provides high quality Financial PR and Investor Relations to Small Cap and AIM listed companies, announces it is acting as Financial PR & Investor Relations advisor for Zamaz plc (LSE:ZAMZ), the on-line consumer goods business that originates, acquires or licenses, operates and scales small and medium-sized brands with category-winning products on global marketplaces; with a focus on ecologically produced, ethically, and health supportive brands and products. Walbrook is managing the Company’s ongoing communications with the financial media, research analysts and non-institutional investors, including new and existing private investors.
On 2 September 2022, Zamaz completed a successful £75m direct listing and was admitted to trading on the Main Market of the London Stock Exchange, enabling the Company to execute its strategy to expand and launch portfolio brands on Amazon internationally, and across a growing number of other third-party e-commerce marketplaces, social media and direct channels. This was only the second direct listing to the London market, utilising an innovative e PIPE (Private Investment in Public Equity) funding structure. Luciano Maranzano, MD of Innovative Finance S.r.l, the corporate finance advisor to the Company, explains the benefits of this listing method here https://www.youtube.com/watch?v=HJEf-E-t068
Founded in 2019, Zamaz mines and analyses data from online retail technology platforms which provide significant insights into consumer shopping behaviour. With this data, it can analyse trends and enable the business to deploy, market and sell an optimised portfolio of brands, products, packs and prices aligned with active, real-time consumer needs and demands principally on UK and EU Amazon marketplaces. Such marketplaces, led by Amazon and eBay, also provide connection to millions of consumers, and have become a first-choice route-to-market for a generation of micro and small and medium-sized enterprise businesses.
Zamaz's principal brand is Ecomoist, which offers a range of cleaning solutions for mobile phones, computer screens, keyboards and vinyl records and is a market leading ecological IT hygiene solution with full listings on the UK and six other European Amazon marketplaces.
Paul McManus, Founder and Managing Director of Walbrook PR, said: “We have been delighted to partner with Zamaz as the management team have worked towards completing this innovative listing, and we congratulate them on their success. We are particularly impressed by the Company’s green agenda and sophisticated use of market analytics, and believe Zamaz is now well placed to capitalise on a compelling market opportunity, in one of the fastest growing retail sectors worldwide. We look forward to developing the Company’s profile with analysts, investors, and journalists as it begins this exciting new chapter.”